When London-based Dunhill, the British luxury menswear brand, moved its headquarters last fall from a red-brick Victorian structure in Marylebone to a 2,000-square-metre space across two storeys in nearby Mayfair, the transfer didn’t take staff very far physically, but it was significant in every other way.
“In their previous office, teams were broken up by floor, and there was different furniture everywhere and lots of bits and props tucked away behind doors in small rooms,” says Dani Salamon, associate director at MoreySmith, the design and architecture studio behind the new HQ. “There was much less work across teams and people didn’t bump into each other, as the environment just didn’t encourage it.”
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Menswear brand Dunhill hired English practice MoreySmith to devise a less siloed, more collaborative centre of operations. The results look good and feel right