Snark Park’s Social Media Allure
Snarkitecture cashes in on the Instagrammable nature of its work with a dedicated exhibition space in Hudson Yards’ new mall
In March, Snarkitecture invited the public to witness its creative process at Snark Park, a permanent exhibition space where the New York–based collective plans to test forms and preconceptions through temporary installations. But a gesture of education and goodwill this is not. Snark Park charges US$28 a pop for admission to its new gallery.
The 557-square-metre design laboratory is part of Manhattan’s behemoth Hudson Yards project. It’s also a chip off the old block, as the US$25-billion development has monetized image at a grand scale. Vessel – the towering sculptural structure that Thomas Heatherwick conceived as Hudson Yards’ Instagrammable heart – siren-calls pedestrians to hop off the High Line and climb its...
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